UK’s no.1 cosmetic brand is officially in Malaysia and it was one heck of a swag party that brought London City to life for one night only at The Gasket Alley, Petaling Jaya. This big bang launch served as a call-to-action for young Malaysian beauty millennials and members of Generation Z to ditch the ‘classic’ approach to makeup and have the confidence to reinvent the rules of beauty and champion the Power of Self Expression with the launch campaign mantra of Make Up Your Own Rules!